For those that blog with a true desire to increase traffic, gain a wider audience and improve on their site, I want to share a very simple how-to on adding a meta tag to your Wordpress blog. The first question you may be asking is, what is a meta tag and why do I need it? Well, simply put, it is the description that shows up in search results below your title. The picture below demonstrates how a search result will look once you pop it in Google, for example. The description that you see pictured below is what it looks like without a meta tag. Obviously, if a search engine is just pulling random content from your site, you have no idea what the description will look like from day to day, especially if you are posting regularly. Thus, a meta tag creates a description that is constant and relevant to what your site content is really all about.
Since first impressions mean all the difference in whether or not a searcher will click on your site, you want this meta tag to guarantee your site looks its best at all times. So, let’s get down to business. Inserting your meta tag into your WordPress blog is beyond easy. Yes, you have to insert some code, but as long as you can read and follow directions, you are more than ahead of the game.
1. Log into your WordPress Dashboard.
2. Hover over Appearance (located on the left side of your dashboard) and click on Editor.
3. Click on the Header.php Template.
4. Copy the complete code and save it to a clipboard or something that you can use to retrieve it “just in case” you make a mistake. I would rather have you be overly cautious than to find out the hard way.
5. Find the first <head> tag and immediately under it insert the code <meta name=”description” content=”your blog description” />
6. In the “your blog description” space, replace it with a description of what your blog is about. Keep it to the point and keyword relevant. If you are a blogger that writes about parenting, make sure to use Parenting in the description. For example, “BlogXYZ focuses on parenting, scrap-booking and great deals for everyone”.
6. Scroll down and Update File.
7. Your site should show up in search results with your new meta tag shortly! (The picture below shows the new meta tag description that displays in the search results!)
Beyond easy, right?